[Startup News] Are Virtual Gaming Assistants Headed To Next-Gen?

SparkAmpLab Editorial Team
October 29, 2020

Virtual assistants are synonymous with automating tasks that otherwise require human input - whether that be logging into Spotify to play music or controlling the lighting in your room.

By integrating AI and machine learning algorithms to develop advanced voice assistants, startups like Fridai look to revolutionize the gaming industry. 

The future of gaming is based around creating more immersive experiences for players. With the inception of AI-integration, a new wave of innovative technologies, like gaming assistants and voice-enabled tools, are surfacing. 

Enter the gaming assistant

The integration of virtual assistants into modern games started with Destiny 2, which is compatible with Alexa and allows players to access various game features without going through the on-screen menu.

By streamlining significant aspects of a game, gaming assistants can remove disturbances from gameplay by taking over complicated in-game processes through voice commands. Artificial intelligence plays a vital role by enabling gaming assistants to learn different gaming styles and context in language, which enhances gameplay.

Fridai is an advanced voice assistant that fully understands the context of a game, equipping users with insightful game-related knowledge and other features. It is built around the idea of handling tasks that generally require pausing or ending a game to accomplish, thereby interfering with the immersiveness of the gameworld. Gamers can use it to save screenshots, record video clips, and get recommendations to improve gameplay without pressing any buttons.

“We consider it as voice-powered automation for games. By providing a set of voice-enabled tools, gamers and esports players can enhance their focus on the game,” said Mark Engelhardt, CEO and co-founder of Fridai in an interview. 

Engelhardt and his team want to put Fridai directly into video game platforms so that players can enjoy streamlined gaming. Currently, the gaming voice assistant is available for PC as well as for smartphones, providing excellent compatibility with AAA titles like Red Dead Redemption 2, League of Legends, and Overwatch. 

Collaboration with Microsoft

Fridai isn’t the only voice assistant in the gaming domain – with Google’s new Stadia platform supporting Google assistant and Sony also reportedly developing its own voice assistant for Playstation 5 - but it is certainly looking to be at the top of the food chain thanks to recent backing from Microsoft. 

“Microsoft has lent complete support for Fridai for Windows and Xbox platforms. As we already support Windows, there won’t be much tech change,” Engelhardt said in an interview with Voicebot.ai.  

Previously, Microsoft has used Cortana for games without much success. Since there’s sufficient space for a more robust voice assistant like Fridai to help usher in the new console generation, the Berlin-based startup looks poised to enter the mainstream market. 

And if the last five years of  consumer tech has told us anything, it’s that tech giants desperately want voice-enabled virtual assistants to happen. 

To their credit, of course, they have happened - not even ten years ago did virtual assistants seem to most of us like something out of a sci-fi movie. Now, they harass us through our cars, phones, and speakers. Might the next-gen be the one to finally make virtual assistants happen for gaming? Giants and startups alike are, evidently, eager, but only time will tell whether gamers embrace it or continue to shrug it off. 

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