Award-Winning App Restores Women’s Sexual Desire

Illena Yu
October 15, 2019

The mobile app is part of a new trend in the use of mobile devices by healthcare professionals. "Mobile Health (mHealth) Market - Growth, Trends, and Forecast (2019 - 2024)" report points to rapid growth in this sector.

Rosy works at solving a very real problem. Low libido is the most common form of sexual dysfunction among women of all ages. Decreased sexual desire is not unusual among women, with close to 35% of women experiencing diminished sexual desire.

A low sex drive leaves many women feeling ashamed and isolated in their relationships and this is what Rosy aims to eliminate. And of course, to restore their sexual desire.

While it is common for post-menopausal women to experience a diminished sex drive, increasing numbers of young women aged 18- 30 report a lack of sexual desire.

According to medical experts, an increasing number of women in the prime of life report that they have lost their sexual desire. A study of 31,000 U.S. females 18 and older found around 43 % of the women reported sexual problems. What’s more, 22% of them experienced sexually related personal distress.

Low sex drive tends to have a negative impact on relationships. If you have lost your desire for sex, you may long for lost pleasures and become anxious. But at the same time, your body simply doesn’t respond and you don’t feel like having sex. At the same time, you’re worried about your partner’s needs that are not being met. While this is going on with you, the effect on your partner can be devastating. In most cases, the relationship will suffer.

A low sex drive can also lead to depression and vice versa. Researchers are still investigating the relationship between low libido and mental health conditions like depression. 

How Rosy restores your sexual desire

The app connects women who have a low sex drive with evidence-based resources to rekindle their interest in sex. Rosy brings hope, community and real solutions to the millions of women who normally would simply suffer in silence.

Rosy is the first mobile application of this kind in the world. It provides women with expert information on sexual health assessments, sex education, and a library of romantic and sexy stories. Women also have access to videos with psychologists for women aimed at increasing sexual desire. Rosy tackles sexual wellness from many angels to provide a comprehensive service.

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Why is this important?

Many women who have low libido are under the impression that they are the exception to the rule while everyone else is having all the fun in bed. Rosy dispels this misconception. Through the app, women learn that a low sex drive is extremely common and they learn what steps to take to overcome their low sex drive.

Rosy also opens the door on what has traditionally been a taboo subject. We live in a society where a woman’s sexual arousal is not openly discussed and women are not overtly encouraged to express themselves sexually. Too often women who do so are judged negatively, which leads others reluctant to embrace their womanhood. In some cultures women feel ashamed to even discuss sexual matters, let alone low sexual desire.

Rosy creates a safe space for all women to explore their sexuality and find answers to questions and problems that they are too shy to discuss with others or their doctors.

Sexual health is vital for the happiness of al humans. Think about it – an orgasm is the most wonderful sensation the human body is capable of, and very necessary for stress relief and the experience of intense joy and pleasure. How many women with low libido experience regular orgasm?

Women’s sexual health pioneer

In private practice as an OB/GYN, Dr. Harper says she was frequently confronted with female patients who reported that they experience little or no interest in sex. Dr. Harper soon realized two things: low libido among women is a common problem and there are few resources to help these women out.

“That’s why I partnered with doctors, to combine self-help interventions into a modern, convenient, approachable and fun experience to help these millions of women increase their sex drive. Rosy also connects women with sexual health experts in order to offer more specific and personalized recommendations if necessary,” says Dr. Harper.

Women of Wearables (Wow) has recognized Lyndsey Harper, MD, the Founder and CEO of Rosy as one of the Top 100 Women in FemTech. FemTech has to do with software, diagnostics, products, and services that use technology to improve women’s health, including period-tracking apps, fertility, pregnancy and nursing solutions, women’s sexual wellness and more.

On July 18 this year, Rosy was appointed the winner of PitchForce at TechCode. PitchForce is an event where early stage high-tech startup entrepreneurs can deliver a 4-minute elevator pitch to angel investors.

The use of mobile devices by healthcare professionals is transforming medical care. It is a rising trend and Rosy is one of the early innovators in this field.

Rosy is the first of its kind mobile application that provides women who have little or no sexual desire with evidence-based resources to rekindle their interest in sex. Low sexual desire can tear relationships apart - Rosy is helping to prevent that.

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