Clubhouse—an invitation-only audio-chat social networking platform that has taken the world by storm.
The app allows people to gather in audio chat rooms and discuss topics ranging over sports, art, literature, movies, fitness, philosophy, and what’s not!
Been wanting to join Clubhouse for a while now? Follow this guide to discover why Clubhouse is gaining huge popularity and how you can get a clubhouse app invite.
Clubhouse is an invite-only app that has created a social media stir with its unique voice-based communication style. It is also only available on iOS at the moment, which also gives an ‘elite’ status to its limited users.
Celebrities and Tech influencers like Elon Musk, Jack Dorsey, Kevin Heart, Oprah Winfrey, and Hannibal Buress are using the Clubhouse app, giving other users a chance to virtually meet their favorite stars on the platform.
Elon Musk on Clubhouse
For the people who have already received an early invite, spending time on Clubhouse gives them a sense of individuality—because of the app’s unique appeal.
Many users have compared joining a Clubhouse room to a house party, with your eyes closed! Or to say the least—the fans say it gives them a closer approximation to the real-world than Facebook, Instagram, or Twitter.
Clubhouse reflects Silicon Valley’s newfound preference towards personal optimization. The whole idea of working hard, making smart investments, and retiring early—represents a hustle culture—that needs an intuitive platform to have fruitful conversations, not just for dating!
Clubhouse’s focus on audio acts as a differentiator and adds to its appeal. It gives users the experience of being in a TED Talk or a conference call, with no editing or structure—providing a spontaneous, free-flowing vibe to the app.
Clubhouse is an audio-centric social networking app that lets users gather in audio chat rooms and discuss any topic of their interest. Each room is divided into two groups: the listeners and the talkers.
Unlike other social media platforms, Clubhouse is a closed, hierarchical platform. A moderator oversees the in-room discussions and is also responsible to let someone join a room or kick out the unruly.
Clubhouse has hundreds of virtual chat rooms dedicated to topics like digital marketing, neuroscience, history, travel, technology, and comedy too!
Besides, two or more users can join and create a new chat room. Once in a room, users can browse and listen to what moderators are talking about.
Clubhouse explained (full app walkthrough) by CNET
The buzzy audio app is taking off all across the world – from India, Japan, Taiwan, and Korea to Saudi Arabia. Even though new users require an invitation to join Clubhouse, it has already been installed over 5.5 million times. Out of which, 16% of the users are from Japan.
Clubhouse is already the top free app in Hong Kong and Taiwan. It reached international headlines when Chinese, Taiwanese, Hongkongese, and Uighurs discussed topics that are prohibited in China. Although China blocked the app—it still gave a glimpse of cross-border optimism through dialog.
While Paul has worked as a senior assistant consultant at Bain & Company, Rohan worked at Google for six years as a software engineer.
Their prototype version was more of a podcasting app, while they added later the feature to let users join the conversation.
The biggest draw of Clubhouse is that it offers the privilege to connect with prominent business leaders, motivational speakers, and entrepreneurs.
Beyond the mentorship potential, it offers a great opportunity to position yourself as an expert and gain more followers as the app would eventually become available for all.
With Clubhouse’s success, there has been a surge of audio-focused social media platforms like Riffr, Listen, and HearMeOut. Besides, Twitter has also introduced a similar audio-centric feature called ‘spaces’.
Clubhouse and Twitter Spaces Explained in Clubhouse and Twitter Spaces by WSJ
For companies in the entertainment industry, Clubhouse presents an amazing opportunity to build brand presence and establish a go-to-resource to promote products and services.
It also empowers you to share your brand story, connect with potential customers, and get valuable product feedback.
Clubhouse’s revenue model is like Patreon, which allows independent creators to receive funds directly from their audience.
Whenever a subscriber will make a payment, Clubhouse will charge a small fee on the transaction. By adopting this model, Clubhouse is making an early bet to gain more users by allowing them a way to make money.
Although, the platform has over 180 investors. Their major backing comes from venture firm Andreessen Horowitz, which has invested tens of millions of dollars into the platform.
The company also led a $100 million fundraising round in January, which valued the platform at around $1 billion.
As the app moves into new communities, it has to withstand the challenge of clones from deep-pocketed players like Twitter and Facebook.
There are challenges to explosive growth as well. Recently, when Mark Zuckerberg appeared in a room, the app was hit with a lot of technical difficulties because of a spike in user traffic.
The platform also struggles with content moderation and has faced criticism for hosting anti-Semitic discussions last year. Just this week, Clubhouse was reported to have suffered a data breach, raising concerns over security.
However, with solid backing by investors, the app has high chances of achieving growth with retention. With many industry experts already calling it the next Twitter.
To join Clubhouse, you need an invitation from an existing user. Once invited, you’ll get an SMS to your phone number, directing you to the sign-up page.
With over 10.1 million users, Clubhouse also includes popular podcast hosts and celebrities like Oprah Winfrey, Lindsey Metselaar, and Serena Kerrigan.
No, it’s not a dating app.
The best possible way to get invited to Clubhouse is by a friend who has a Clubhouse account. Each user can send two invites, which they can use to send you the invitation message.
There’s no legit way to get into Clubhouse without an official invitation. However, many users are selling invitations on eBay for as much as $50.
There’s no clear-cut waiting list for Clubhouse. Some users may get lucky to be waved in within hours, or some may take weeks.
Each user gets two invites.
Clubhouse allows users to start their clubs. You need to fill out this form and wait for the team to review it and approve your request.
Currently, Clubhouse is not available on Android.