There is nothing quite like being pregnant for the first time. Your body speaks a different language and your mind comes up with a thousand questions you never considered before. Fortunately, in this technological age, there is an app for those questions too. There are literally thousands of pregnancy apps, but award-winning Baby2Body stands apart from other women’s wellness apps with its AI-powered all-in-one platform.
Women’s health is big business. The global women’s health app market size was valued at $ 1 billion in 2018 and is expected to show a CAGR of 17.9% from 2019 to 2026. Continued market growth is likely due to increased mobile phone use, changes in dietary habits, and rising stress among the working population.
Another factor might contribute to market growth is recent policies by several governments aimed at raising awareness about and improving women’s health.
Baby2Body is not a generic app that tracks a woman’s pregnancy and reports on the size of the baby at 14 weeks or 28 weeks, like Pregnancy Tracker: Baby Bump and others. Baby2Body acts as a hyper-personalized and data-driven health and wellbeing coach for pregnant women and mothers. The app is driven by advanced algorithms and AI that give each user a unique experience according to where she is in her pregnancy or motherhood.
The company’s content provides expert information on fitness, nutrition, wellbeing, beauty and the growth of the baby. The nutrition section includes meal plans and recipes. To support mental health, there are sections on meditation, mindfulness, and motivation.
Baby2Body helps expectant women and mothers to know what steps to take for their own and their baby’s optimal health and wellbeing.
More than one million users in 150 countries are using Baby2Body. The platform has raised $1.8 million in seed funding so far.
Startups all over the world are stepping up and providing free services or products to help businesses and individuals out during the current global health crisis. Baby2Body is offering personalized home workouts for pregnant women and 30% off their Lifetime Package. The company has also made more features and workouts available for its free users. There is also a blog post for pregnant and new moms on how to handle the novel coronavirus.
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A South African by birth, Nicci is a sports and exercise psychologist and passionate about wellness. She has made it her business to optimize both health and performance through technology, and started her own company a decade after moving to London in 1994.
Baby2Body came into being when Nicci fell pregnant and couldn’t find reliable information on safe exercise routines for pregnant women. She developed her own program and used it to coach other women and trainers until 2015 when she took the program digital. The app was launched two years later in 2017.
It is a well-known fact that female founders face many problems in the business world, limited access to funding being one of them. Also, women founders are often not taken seriously, something that Nicci can relate to. She told the Standard in an interview that male investors often don’t understand the need for a company like Baby2Body. Says Nicci: “[After all] there’s nothing more female than having a baby.”
Nicci has won numerous awards, including Fit Tech Start Up of the year 2018- UK Active; Top 100 Most Influential Women in Technology - Computer Weekly; Top 50 Health Tech Entrepreneurs- UK.
Nicci is also credited with founding the TLA Health Tech Start-up Competition.
Baby2Body is an award-winning health app that provides pregnant women and mothers with information targeted at each individual, giving each woman a unique experience. This is the future of apps as users are increasingly demanding personalized digital experiences.