With 60% of the body being composed purely of water itself, drinking water is one of the most important and essential parts of our life. While people did recognize the immense value of water, rampant urbanisation has resulted in overtly embracing drinking water devoid of dissolved oxygen— bottled and purified water.
Underscoring the need and the numerous benefits of consuming drinking water rich in dissolved oxygen, a veteran with over 10 years of experience in water technologies has introduced the world’s first tabletop oxygen infused water-maker: Oxytap - an add-on to water purifiers, filters, and kitchen taps.
According to Wilson Tan, founder and CEO of OXYTAP Pte Ltd, the stabilised high oxygen water maker allows users to make water with six times more dissolved oxygen when compared to normal tap water in under three minutes.
“Insufficient oxygen means insufficient biological energy that can result in anything from mild fatigue to life-threatening disease. The link between insufficient oxygen and disease has now been firmly established. The more oxygen we have in our system, the more energy we produce.” - Dr. W. Spencer Way: Journal of the American Association of Physicians
Several diseases and cancer-causing factors in the human body tend to thrive in the absence of oxygen. So by consuming water that is enriched by dissolved oxygen, our body can better absorb the nutrients while building stronger immunity against life-threatening illnesses.
As per the recent consumer reports analysis, it was found that bottled water has become exceedingly expensive when compared to tap water. Paired with the high cost of bottled water, the non-biodegradable plastic waste generated as a result should also be considered.
While people are generally under the impression that buying bottled water is allowing them to afford better quality water, it is worth noting that 90% of the price of bottled water simply goes to the packaging alone. In essence, this means that buying bottled water is nothing but buying a plastic bottle, with little to no significance when it comes to the quality of water.
For instance, let us consider a typical oxygenated water producing company. A huge industrial setup is required to infuse oxygen into the water, followed by which it must be bottled before shipping it away for retail. The aforementioned process requires a huge quantity of plastic PET bottles while the oxygen level may start losing away as the bottled water sits on the shelves or in storage.
Oxytap, on the other hand, is introducing simple water fresheners that can be installed at homes, offices, retail storefronts and so on. By installing a high-quality oxygenated water producing unit in our reach, users not only can consume the best water to drink, but also crack down on the plastic waste generation and fossil fuel consumption while experiencing a massive quality shift in the water we consume.
“We enable you to produce your own high oxygenated water at home using any clean water. Itself generates its own oxygen through water by our patented oxygen water generator, no cartridges are ever needed. It's able to stabilise high dissolved oxygen in the water for more than 24 hours and longer if kept in a fridge through our patented pump. And we put all this in a small tabletop size,” said Tan.
Founded only this April, the company is already partnering with a local Singaporean water filter provider and is in talks to supply its oxygenated water-fresheners across private hospitals and gyms.
Recent statistics reveal that the global water purifier market is currently valued at $37.36 billion, with a CAGR projected growth rate of 10.74% for the period of 2019-2028. By 2028, the market value of water purifiers would amount up to a staggering $103.126 billion.
Tan himself is optimistic about the future, “catering to even 1% of the water-purifier market gives us a potential revenue of $373 million.”
A strong market combined with a one-of-its-kind offering, Oxytap may soon turn out to be a disruptive product in the realm of water purifiers and fresheners. Companies from Singapore, Malaysia, Indonesia, Thailand, Japan, and Australia have shown interest in partnering with Oxytap.
With support from Enterprise Singapore, the trailblazing water-freshener will be showcased at CES 2020, opening gates to potential investors and business partnerships.