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Augmented reality (AR) is disrupting the sports industry and ChaseWind is one of the AR startups leading the field.
Augmented reality is the overlay of digital information on everyday objects in the real world.
The AR market was valued at USD $4.21 billion in 2017. That value grew to USD $11.14 billion in 2018 and is expected to reach USD $60.55 billion by 2023, growing at a CAGR of 40.29% during the forecast period.
One way augmented reality is making its mark in the cycling world is through AR glasses. These glasses make it possible for important information to be displayed in front of the cyclist’s eyes on their glasses. In the case of ChaseWind, this information includes data about the cyclist’s heart rate, gear, speed, and cadence (pedaling rate).
This is the sort of information that can turn your weekend ride up the mountain into an enhanced off-road experience. After all, augmented reality glasses are much more than mere sunglasses.
Chasewind’s AR glasses bring the head-up display (HUD) technology to cyclists. The prototype was on display at CES 2019.
A head-up display or heads-up display, also known as a HUD, is a transparent display of data that a user can clearly see in their field of vision. A HUD reduces the amount of time that a cyclist’s attention is distracted by looking for information on a bike-mounted computer. With a HUD, you can keep your eyes on the road while accessing vital information, which makes for safer riding.
ChaseWind’s smart glasses display data about the cyclist’s heart rate, gear, speed, pedaling rate, and power. The data is retrieved from sensors on the bike through a specialized Bluetooth connector.
The smart glasses connect to your smartphone where the glasses can retrieve GPS information and display it in front of your eyes. But that’s not all—you can see when you have a new message or email on your phone too.
Another feature is the weather forecast which is constantly available. This is important for people who plan a trip in mountainous areas where the weather can change suddenly.
The smart glasses also provide voice chat and SOS alert notification services, ensuring a safe experience for cyclists, as well as a camera that features facial recognition technology.
ChaseWind has been recognized for its outstanding technical developments with multiple international and national awards.
The company was honored as the Best Sports Startup at Hype Foundation's Global Competition at the Taipei 2017 Summer Universiade Games. ChaseWind won the "Sports Innovation (SPIN) Final" competition and was chosen by a jury of leading figures from FISU (The International University Sports Federation).
William Su is the co-founder and CEO of Chasewind, which he established in 2016. According to Su, the product will be launched in Europe and the U.S. at a retail price of $500.