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Escape Rooms: In VR? Virtual Room has digital transformed entertainment with a brand new immersive VR collaborative game experience.
Virtual reality has been evolving since the 1970s, but more recently it has been seen as a new form of entertainment, particularly in gaming. Many people want to experience VR, but headsets are expensive. Startups have identified this and are creating more affordable solutions to fill this market gap.
Virtual Room has taken entertainment into the future. It is a collaborative escape room challenge, where players try to solve a given problem to exit a virtual escape room whilst wearing a state-of-the-art virtual reality headset. As described in an interview: “We are in between typical VR experiences and escape rooms, where you have to solve some puzzles to complete the mission. Except in VR, you can be in a different world and go to do some magical things.”
With locations in 27 cities (plans to expand) and 20 licenses for hosting, Virtual Room has demonstrated the validity and feasibility of its business model. But they face limitations, as there’s a fairly low barrier to entry in the VR industry. If Virtual Room fails to continually release new games, they may lose their dominance in the VR Escape Room market.
Virtual Room offers an inclusive experience that is aimed at both families and anyone over the age of twelve. Teams of 2-4 are ideal for their escape rooms, and the duration is any time up to 45 minutes. They’ve received positive feedback for their product, as parents, children, and even grandparents have lauded the product’s entertainment value. Virtual Room has also attracted businesses, as their games are perfectly suited for team building activities, as everyone has to collaborate in order to complete the mission. Virtual Rooms are similar to traditional escape rooms in regard to the challenge element and problem solving but differentiates in the way that players are transported to another world, which is via the headset.
Currently, Virtual Room has developed three high-quality games, which have been played by over 200,000 customers globally. Each game is developed in their Paris studio, and a brand new game is released annually. However, they are hoping to have a faster turnaround with games by expanding their team, so that a new game is released every 9 months. Virtual Room has described their business model as: “We are not a repeat business customers. We are in that sense, closer to a movie industry, where we are gonna expect a new movie coming out, and people talk about it.”
Virtual Room utilizes state-of-the-art HTC Vive headsets and advanced hardware, which ensures that all players have a thrilling 3D cinematic experience. Each team is assigned to their own room, so they can explore the space around them through the technology provided. Virtual Room, unlike its competitors, has uniquely created an experience which guarantees no feelings of nausea or discomfort for the player.
Virtual Room’s games are a global phenomenon, as they are universally fun and can be played in 9 different languages. The company has received amazing reviews from top experts despite concerns about their slow release times, and within two and a half years, have earned a reputation as an industry staple and leader.