Word-of-mouth marketing (WOMM) has been around for a long time, in fact it is becoming an integral part of our lives and is directly (or indirectly) shaping the myriad of things we can enjoy - books, restaurants, events, shows, films, and many more. Accordingly to Nielsen research, 85% of the people trust the recommendations of family and friends over other sources. So the key is not just any recommendations, but specific recommendations from people we know or follow instead of strangers. This is where Goodie can help. Unlike many of the similar apps in the market that focuses on the general audience with a bigger friend circle, Goodie targets smaller and closer friend groups offering its users recommendations that matters the most.