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Apple debuts Augmented Reality ART Experience in multiple cities with world renowned artists

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'Visitors can come into any Apple Store worldwide and experience artist Nick Cave’s AR piece Amass.” [AR]T Walking Tours Starting Aug.10 at Apple stores in New York , at Fifth Avenue and 58th Street, and five other cities . If you hadn't noticed, Apple has embraced augmented reality in a big way.Its latest push to showcase augmented reality is not to release another "gotta catch'em all" experience, but to put on a series of walking talks around six global Apple Stores that bring dedicated AR art installations to life. For those that don't have as much time to spare or aren't in a city that runs the tour, there are AR experiences to try out in all Apple Stores around the world too.

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Article Summary
Then, we were told to find and point our phones at a marker’ like a sign, which allows the phone to place digital objects and creatures in the real world by giving the phone a point to orient the graphics around. At the end of each art piece, the guide asked us to all put our loaner phones together, then the guide would press buttons on his iPad, and all the phones would shut off, turn to black, and we’d be asked to put it in our pockets so we could walk to the next location. If Apple’s able to keep getting interesting artists to create AR experiences, I can absolutely see this becoming a big thing.
Article Summary
invited the New Museum, a leading destination for contemporary art in New York, to select seven artists Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Hller and Pipilotti Rist to participate in an experiential project that is free to the public. The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide. [AR]T includes pieces from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Hller, Pipilotti Rist and John Giorno, artists picked by the New Museum. Visitors can come into any Apple Store worldwide and experience artist Nick Cave’s AR piece Amass.
Article Summary
Advertisement Supported by Works by Nick Cave, Nathalie Djurberg, John Giorno and others have been choreographed into the landscape for an Apple-New Museum walking tour. This is a piece by the poet and performance artist John Giorno, called Now at the Dawn of My Life, that’s part of a new initiative by Apple called [AR]T a curation of augmented reality art, featured in a series of guided walks. The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists, Lisa Phillips, director of the New Museum, said in a statement. [AR]T Walking Tours Starting Aug. 10 at Apple stores in New York , at Fifth Avenue and 58th Street, and five other cities; apple.com/today/ Advertisement
Article Summary
Whether it's on-stage demonstrations at key events throughout the year, with companies like Lego and Microsoft, or encouraging app developers, such as Ikea, to enable you to see if a bit of furniture fits in your home, the company wants you to know that, not only is AR possible with an iPhone , you can easily try it for yourself. Its latest push to showcase augmented reality is not to release another "gotta catch 'em all" experience, but to put on a series of walking talks around six global Apple Stores that bring dedicated AR art installations to life. It's not something that's available to third-party developers at the moment, but does mean those on the tour can find the virtual installations quickly.